GREAT THINGS ARE CREATED
FROM WITHIN A SINCERE AND
RESPECTFUL DIALOGUE ​
Juan Carlos Viso
 JUANCO. grew up in Caracas, Venezuela and graduated in Industrial Design at the Instituto de Diseño de Caracas. In 1998 he moved to Milan to attend the Master in design at Domus Academy, receiving maximum votes on his final thesis "New Order".

From 1999 to 2001, at Studio Dordoni, he worked on creative research projects for furniture design, objects, lamps and house accessories for Artemide, Minotti, Molteni & Co, Breil, D&G, as well as on merchandise display designs and packaging.

In 2002 he won the "Designboom & Sotheby's rocking chair competition" and the "Macef young design competition" prices.

In 2004 he formed a professional association with Lorenzo Bustillos, dealing with graphic work, interior and product design. Collaborating with Banal Extra, Diamantini & Domeniconi, Frida Kahlo Corp, Cut Milano, Cleaf, and Mycrom.

Since 2001 to date, he works as a freelance designer /  3d artist and collaborates with professionals of architecture and fashion houses like +ARCH, Studio Ortelli, VSM46, Armani, Missoni, Sergio Rossi and Piazza Sempione on diverse projects, store development, front windows, visual displays and tools.

Since 2010 he has been the Creative Director at Mavari Studio, based in Santa Cruz, California. Focused on the design of innovative and functional clothing, it's first project, the MAVARI Cloak, was successfully funded on Kickstarter, reaching 142% of it's initial goal. "Function guides Style" is its motto.

He has been project leader for diverse seminars held at Domus Academy Master Courses.Throughout the years he has participated in a wide range of projects, from design research for hi-tech companies such as  Canon and Softbank Japan, to watch displays for Belstaff, or designing coffee cups made of industrial glass in Venezuela.

His works have been published in international publications such as Wallpaper, lnterni, Mood, Corriere della Sera, DON, Elle Decor, Elle Decoration, Financial Times and Repubblica.

The Spirit Bar in Milano, one of recent projects, has become one of the city’s  “must”.

What I Do
  1. CONCEPT
    I'll provide the seed and nourish a plant Together we'll grow a tree
  2. LABELING
    Do you have a brand? Thru icons and logos I'll illustrate its story One to remember
  3. VISUAL
    In today's saturated market, It is all about standing out from the rest To be bold yet sophisticated
  4. PRODUCT
    It has to be fresh, it has to be new If not, Why even care?
  5. INTERIOR
    Whether it's for living, commerce or leisure. I'll Calibrate space settings And create the right ambience
  6. RENDERING
    Understanding your vision Delivering crisp illustration of your ideas To impulse them into reality
Selected Projects and Collaborations
  1. ROOKIE Designboom Sotheby's rocking chair competition
    ROOKIE Designboom Sotheby's rocking chair competition
    Winner at the Designboom Sotheby's rocking chair competition
  2. COCUY SABOR DE LA PENCA
    COCUY SABOR DE LA PENCA
    Glass Bottle and labeling for Venezuela's premium Cocuy spirit
  3. SERGIO ROSSI visual displays
    SERGIO ROSSI visual displays
    Front windows displays for Sergio Rossi
  4. & CLOCK
    & CLOCK
    Wall clock for Diamantini & Domeniconi
  5. THE SPIRIT BAR
    THE SPIRIT BAR
    Interior design for the Spirit Bar, Milano
  6. MAVARI technical rainwear
    MAVARI technical rainwear
    Art Direction for Mavari, California
  7. MAGRABI
    MAGRABI
    Eyewear accessories for MAGRABI, Beirut
  8. PIMCO SUMMIT
    PIMCO SUMMIT
    Event design for PIMCO Summit event, Milano
  9. Villa Cabrera, Miami
    Villa Cabrera, Miami
    Villa and Pool deck design
  10. Ron Barrica 40, Premium Rum Venezuela
    Ron Barrica 40, Premium Rum Venezuela
    Glass bottle design for Barrica 40 Premium Rum
  11. Armani Hotel Bar
    Armani Hotel Bar
    3d visualisations in collaboration with Studio Ortelli
  12. Armani Nobu Bar
    Armani Nobu Bar
    3d visualisation in collaboration with Studio Ortelli
  13. Frida Kahlo Tequila
    Frida Kahlo Tequila
    Graphic Design in collaboration with Lorbus
  14. Dolce Gabbana make up packaging
    Dolce Gabbana make up packaging
    Packaging design in collaboration with Studio Rodolfo Dordoni
  15. TOC clock
    TOC clock
    Hanging Clock for Diamantini & Domeniconi
  16. Fendi shop in shop
    Fendi shop in shop
    3d Visualisations in collaboration with Studio Ortelli
  17. Sergio Rossi
    Sergio Rossi
    3d visualisations in collaboration with Store planning
  18. Piazza Sempione
    Piazza Sempione
    3d visualisations in collaboration with Store planning
  19. Belstaff watches display
    Belstaff watches display
    Watch display design
  20. Boards for Kelly
    Boards for Kelly
    Kelly Slater graphic proposals
  21. Pirelli PZero color tyres launch
    Pirelli PZero color tyres launch
    In collaboration with NewtonLab

Recent Press Releases

INSTAGRAM : @juancov

CONTACT INFO
Juan Carlos Viso